Objectives
- A major focus on four of the group’s strategies, including the popular North American All Cap and Emerging Stars Equity funds
- Build Nordea’s corporate brand by highlighting the USP of its multi-boutique business model
- Engage primary target audience of investment trade publications and national press, as well as media-facing clients
- Assist in the creation and repackaging of existing content to ensure timely and relevant communications for both press and the clients of Nordea’s UK sales team
Strategy
- Achieve a thorough understanding of Nordea’s business objectives, strategic direction, processes and products
- Implement a straightforward communications framework with the sales and marketing teams
- Strong engagement with press to position Nordea as a stable and robust specialist asset manager
- Generate further the awareness of underlying products the sales team is promoting, across both the press and the clients of Nordea
Results
- 1Significantly increased the profile of Nordea Asset Management in the UK
- 2Exponential rise in press coverage across target media
- 3Consistently secured high-quality news and features
- 4Developed strong relationships with media-facing clients
- 5Supported marketing and sales efforts with timely and relevant content creation
What they said
Appointing KL Communications has been an overwhelming success for Nordea. Our overall profile and fund awareness has increased markedly and this has been a great help to our sales efforts. In addition to this, KL’s provides us with incredibly valuable idea generation, as well as insights into the marketplace.
Working alongside KL has also significantly changed and enhanced the way we use information to communicate with our leading UK clients. In what is a highly-competitive industry – KL produces timely, relevant, and tailored material to ensure our messages are exactly aligned to what key decision makers are looking for.
Liz Adnitt
Head of UK Discretionary Sales, Nordea Asset Management
Nordea Asset Management
