Objectives
- Build Ardevora’s corporate brand by highlighting the USP of its boutique business model
- Emphasise the team’s unique investment process, which is differentiated from industry peers
- Engage primary target audience of investment trade publications and UK and international press, as well as media-facing clients
Strategy
- Achieve a thorough understanding of Ardevora’s business objectives, strategic direction, unique process and product details
- Implement a straightforward communications framework with the sales team and portfolio managers
- Strong press engagement and position Ardevora as a differentiated specialist asset manager
- Further develop Ardevora as a leading investment opinion former
Results
- 1Exponential rise in press coverage across target media
- 2Consistently secured high-quality news and features
- 3Developed strong relationships with media-facing clients
- 4Supported marketing and sales: AUM has more than doubled over this period
What they said
The implementation of a media and content strategy with KL Communications has played a key role in the exponential growth of Ardevora. The profile of our business has risen significantly since working with KL, which has translated into increased awareness of our proposition and, most importantly, increased sales.
John Garland
Partner, Ardevora Asset Management
Ardevora Asset Management