Objectives

  • Build Ardevora’s corporate brand by highlighting the USP of its boutique business model
  • Emphasise the team’s unique investment process, which is differentiated from industry peers
  • Engage primary target audience of investment trade publications and UK and international press, as well as media-facing clients

Strategy

  • Achieve a thorough understanding of Ardevora’s business objectives, strategic direction, unique process and product details
  • Implement a straightforward communications framework with the sales team and portfolio managers
  • Strong press engagement and position Ardevora as a differentiated specialist asset manager
  • Further develop Ardevora as a leading investment opinion former

Results

  • 1Exponential rise in press coverage across target media
  • 2Consistently secured high-quality news and features
  • 3Developed strong relationships with media-facing clients
  • 4Supported marketing and sales: AUM has more than doubled over this period

What they said