Case Study: Ardevora

While Ardevora Asset Management offered a unique investment proposition grounded in cognitive and behavioural psychology, as well as strong fund performance, the group was aware it needed to create more visibility of the Ardevora brand and further highlight its key messaging to current and potential investors. Therefore, Ardevora initiated contact with KL Communications in 2013.

Objectives

  • Build Ardevora’s corporate brand by highlighting the USP of its boutique business model
  • Emphasise the team’s unique investment process, which is differentiated from industry peers
  • Engage primary target audience of investment trade publications and UK and international press, as well as media-facing clients

Strategy 

  • Achieve a thorough understanding of Ardevora’s business objectives, strategic direction, unique process and product details
  • Implement a straightforward communications framework with the sales team and portfolio managers
  • Strong press engagement and position Ardevora as a differentiated specialist asset manager
  • Further develop Ardevora as a leading investment opinion former

Results 

  • Exponential rise in press coverage across target media
  • Consistently secured high-quality news and features
  • Developed strong relationships with media-facing clients
  • Supported marketing and sales: AUM has more than doubled over this period

John Garland, Partner, Ardevora Asset Management

“The implementation of a media and content strategy with KL Communications has played a key role in the exponential growth of Ardevora. The profile of our business has risen significantly since working with KL, which has translated into increased awareness of our proposition and, most importantly, increased sales.”
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