Evenlode: Can a restlessness to innovate pose a threat to businesses?

Ben Peters, CEO and fund manager at Evenlode Investments, notes that being dissatisfied with the status quo can lead to positive investment and societal outcomes through an impetus to innovate in Fund Strategy. Peters says that even businesses that are dominant within their market must innovate in order to avoid a competitor filling unknown gaps. One investment case that has efficiency, leverage and low risk, long-term growth is Unilever which has struck the balance between long-term investment and operating efficiency and has more stable cash flow than the average company.

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